Benjamin Massie, Anew Climate's Senior Vice President of Environmental Products, recently joined Edward Smith on This Week in Carbon for a wide-ranging conversation on where the voluntary carbon market actually stands.
Ben brings a perspective shaped by more than 15 years in carbon markets — spanning compliance and voluntary markets, project development, and commercial strategy. In this episode, he gets into what the retirement data isn't showing, how the flight to quality is reshaping pricing, what SBTi's new Corporate Net Zero Standard means in practice, and why the companies still watching from the sidelines may be running out of time.
A grounded, commercially honest conversation worth a watch.